Privacy Policy
SAM CAR RENTAL LTD is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information.
Last Updated: 2nd August 2025 | Effective Date: Immediately
1. Information We Collect
We may collect and process the following types of personal information:
Identity Data
Name, date of birth, driving license details, ID verification
Contact Data
Phone number, email address, residential address
Rental History
Records of previous and ongoing hires
Payment Data
Bank details, card information, billing records
Usage Data
Geolocation, mileage, driving behaviour, fuel usage, speed, route
Device and Technical Data
IP address, browser type, and other technical information
Communication Records
Customer service correspondence, complaint history
2. How We Use Your Information
We use your personal data for the following purposes:
- To process vehicle rental bookings and manage rental agreements
- To verify your identity and eligibility to rent a vehicle
- To monitor vehicle use and ensure compliance with rental terms
- To recover overdue payments or manage damages and fines
- To comply with legal, regulatory, or law enforcement requests
- To manage and respond to enquiries, disputes, or complaints
- To send you service-related communications
- For internal analytics, business development, and fraud prevention
3. Sharing Your Information
We may share your data with trusted third parties under strict confidentiality agreements:
- • Vehicle manufacturers and dealers
- • Insurance providers and claims management agencies
- • Credit reference and fraud prevention agencies
- • Law enforcement and government authorities (e.g., DVLA, Police)
- • Debt collection services
- • IT and cloud service providers supporting our systems
We do not sell your data to third parties for marketing purposes.
4. Legal Basis for Processing
We collect and process your data under the following lawful bases:
Contractual Necessity
To fulfill your rental agreement
Legal Obligation
To comply with UK law
Legitimate Interest
For business operations and fraud protection
Consent
Where you opt into marketing communications
5. Data Retention
We retain your personal information only as long as necessary for:
- • The purpose for which it was collected
- • Legal or regulatory obligations
- • Ongoing dispute resolution or debt collection
6. Your Rights
You have the following rights under the UK GDPR:
- • Right to access your data
- • Right to rectify inaccurate data
- • Right to erasure ("right to be forgotten")
- • Right to object to or restrict processing
- • Right to data portability
- • Right to withdraw consent at any time (if processing is based on consent)
To exercise your rights, contact us at:
SAM CAR RENTAL LTD,
25 Goodlass Road,
Speke, Liverpool, L25 9HJ
7. Data Security
We implement appropriate physical, electronic, and procedural safeguards to protect your personal data from unauthorized access, loss, or misuse.
8. Cookies and Tracking
We may use cookies and tracking tools on our website to improve user experience. You can manage cookie preferences via your browser settings.
9. Marketing Communications
We may contact you with offers or updates relating to your agreement. You can opt out at any time by emailing us or using the unsubscribe link in our communications.
10. Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be posted on our website and take effect from the date of publication.
Contact Information
If you have any questions about this Privacy Policy, please contact us:
SAM CAR RENTAL LTD
25 Goodlass Road
Speke, Liverpool, L25 9HJ